NIKE DUNK : THERE SNEAKERS Retro par excellence

NIKE DUNK : A shoe imagined for the BASKETBALL

1985 : Nike is then barely 10 years old and the basketball Quickly gaining strengthening to become the predilection sport in the United States. The development teams of the American firm therefore seek a way to take advantage of the popularity of this sport and the legendary market in the same year Air Jordan 1 as well as the Nike Dunk. These two models, even today on the front of the stage sneakers have crossed very different routes ... if the very popular Nike Blazer, Nike Air Force 1 And Air Jordan 1, cited above, are the three main pillars of basketball, there Nike Dunk is not really considered as a reference model. And yet, she was initially imagined to practice on Short. It was in 1985 that Nike reveals a well -tied advertising campaign, named Be True to your School, in which 12 university teams of basketball were honored with a pack including a Dunk And complete outfits in school colors. To name only the best known, this is how universities players St John’s, Syracuse, Kentucky or Michigan were allocated official equipment Nike, that lovers of Basketball could find in a list of a few approved stores.

Even if the Dunk did not immediately have an impact on the popular culture, unlike the Air Jordan 1 Who is an immediate success, the launch strategy will bear fruit in the years to come, at a time when the retro will be increasingly acclaimed.

Dunk Low "University Red"

Dunk Low "University Red"

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