AIR JORDAN BRAND More than a brand, a reference

MICHAEL JORDAN, The most talented basketball player of all time

Jordan, an iconic name for an emblematic brand. To fully understand what the brand represents, you have to know the man who is at the origin of his foundation: Michael Jordan. Perhaps the best known athlete in the world, the one we nicknamed " The G.O.A.T "Is one of the most admired athletes in the history of basketball, but also sport in general! In 1984, still at the beginning of what would become a more than remarkable career, he signed a sponsorship contract with the equipment supplier Nike. For the anecdote, the brand at Swoosh was not the player's first choice. Bearing Converse in its university years, and more precisely the model Chuck Taylor 70, Michael Jordan wanted to be sponsored by the star brand ... not deeming it "promising" enough, it refuses.Nike Then made an offer to the young sportsman, whom he decides to decline, before trying his luck with the longtime competitor: Adidas. Not being satisfied by the proposal of the German brand, he finally accepts that of the brand of Beaverton. Nike had indeed returned to the charge with a financial offer that the future Hall of Famer could not refuse: $ 2.5 million over 5 years as well as the creation of a clothing line in his image and the payment of royalties for each article sold.

Air Jordan 1 "Midnight Navy"

Air Jordan 1 "Midnight Navy"

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