nike

NIKE, Sneaker reference brand

 

Bill Bowerman and Philip H. Knight, La Sucess Story NIKE

When we talk about Nike We think directly of a powerful and committed brand, but especially of a recognizable logo among thousands. In 1964, while the sportswear and sports equipment market is very largely dominated by German companies, the Americans William J. Bill Bowerman And Philip H. Knight Decide to join in order to found a sports brand capable of competing with the many European competitors. Philip Knight, a training accountant and a background runner, teams up with Bill Bowerman, coach of the Oregon athletics team to create a cheaper brand, accessible to athletes. Nike will first be called Blue Ribbon Sports. Bowerman officiates in particular as a technical advisor within the firm and uses his coach position to test the products directly with athletes. In 1965 They are both joined by Jeff Johnson, full -time sales, it is he who will establish the guideline of the company, always relevant: to be closer to the athlete and his needs. He will also be the author of the name Nike, Directly inspired by the goddess Nikè, symbolizing victory and determination.